Date: Wednesday, April 9, 2003 at the Cynwyd Club, Bala Cynwyd, PA
Time: Mixer, 5:30 PM; Social Hour, 6:30 PM; Business Session and Talk, 7:30 PM

Personal Branding - Take Control of How You Are Perceived

Catherine Crusade, Career Management Consultant
for Right Management Consultants (RMC), a leading career transition and organizational consulting firm.

Abstract: As the saying goes, perception is everything. Are you taking control of how you are perceived by networking contacts, colleagues and clients through an effective personal brand?

Whether you are an employee or entrepreneur, conveying value and gaining visibility are key in the new world of work. Learn how to clearly and concisely create a message that conveys the benefits of YOU Inc. In this session we will take the first steps in developing your personal commercial and personal brand.

Biography: Catherine Crusade serves as a Career Management Consultant for Right Management Consultants (RMC), a leading career transition and organizational consulting firm, where she facilitates training and provides career coaching to outplaced employees-- from entry to executive level-- of various corporations.

Prior to joining RMC, Catherine created an international home based business exceeding one million dollars in annual sales by building a direct sales organization comprised of over two thousand people. Receiving special recognition for achieving a high level in the direct sales industry and being featured in the 1997 "Women Who Achieve Success In Business" issue of "Wealth Building" magazine were highlights of Catherine's career. In addition, Catherine produced a direct sales publication and developed training materials sales presentations and motivational programs.

Catherine's interest in public speaking/acting led to facilitating one day public seminars across the country on various topics while working as a trainer for Career Track/Fred Prior Seminars, co-hosting a health related talk show and performing on television/off Broadway. "More Power To You" is the title of a workshop and e-learning course that Catherine developed to support others in personal growth.

Catherine graduated from Shippensburg University and hold a Bachelor of Science and Marketing. She is currently enrolled in George Mason University's Executive Coaching and Organizational Development certification program.

Location: The Cynwyd Club, 332 Trevor Lane, Bala Cynwyd, PA 19004. From I-76 drive S on City Line Ave. (US Rte. 1). Turn right on Conshohocken State Rd. (Rte. 23); stay in right lane. After second light watch for white left-turn arrows painted on street (about .14 mi/750 ft). Do not follow Rte. 23 left at turn but instead go straight ahead onto Llandrillo Rd. (passing to right of Valley Press printing). In one block bear left onto Trevor Lane at stop sign. Clubhouse and parking are on the left. Please park in lot if space is available; otherwise park on Trevor Lane. If lost, call the club at 610-667-4524.

Reservation: To make or cancel a diner reservation, leave an E-Mail: CCN Reservation or call the ACS office at 215-382-1589 (leave message on voicemail if necessary). Fee, including food and beverages, is $20 provided reservations are made before 6 PM Friday, April 4, $25 if made subsequently by 10 AM Monday, April 7, if no reservation is made by the final deadline, food and beverages will not be available unless a cancellation occurs. No-shows will be invoiced. No reservation is required for talk only; however, we ask that you please register so that we can notify you of any change in plans.