Date: Wednesday, April 11, 2001 at the Cynwyd Club, Bala Cynwyd, PA
Time: Mixer, 5:30 PM; Dinner, 6:30 PM; Workshop and Business Session, 7:30 PM

Marketing for Chemical Consultants: the Web and Beyond

Abstract:

The Internet poses remarkable opportuities for all businesses. Each day more than 25,000 new pages appear on the Web, many with a specifically commercial appeal. However, few will ever receive more than a cursory glance. The big challenge is to cut through massive clutter and target the right message to potential customers. Our speaker, the President of Marketing Results, creates focused marketing programs for leading business web sites... or , as he puts it, "My job begins when the Webmaster's project ends." Come and learn the secrets of successful International web marketing.

Biographies:

Jim Shulman is a veteran of target marketing, with a two-decade career spanning many facets of consumer and industrial sales. He has sold specialty tools through catalogs, offered collectable models via telmarketing, produced Public Television programming for auto restoration enthusiasts, and marketed classical music under the Quattro Corde [KWAT-ROE CORD-AY] imprint. Jim is currently President of Marketing Results, a Bryn Mawr firm which specializes in marketing planning for business websites. He has worked with a broad range of clients, from individual entrepreneurs to large corporations and universities. You can visit him through the web at Marketing Results Website .

Location: The Cynwyd Club, 332 Trevor Lane, Bala Cynwyd, PA 19004. From I-76 drive S on City Line Ave. (US Rte. 1). Turn right on Conshohocken State Rd. (Rte. 23); stay in right lane. After second light watch for white left-turn arrows painted on street (about .14 mi/750 ft). Do not follow Rte. 23 left at turn but instead go straight ahead onto Llandrillo Rd. (passing to right of Valley Press printing). In one block bear left onto Trevor Lane at stop sign. Clubhouse and parking are on the left. Please park in lot if space is available; otherwise park on Trevor Lane. If lost, call the club at 610-667-4524  

Reservation: Dinner is by reservation only. To make or cancel a reservation, leave an E-Mail: Phila ACS or call the ACS office at 215-382-1589 no later than noon, April 5th. 2001. Leave a message on the machine if necessary. Meeting fee is $20. No-shows will be invoiced. No call needed if attending for presentation only.