Location: Wilson Student Center, Philadelphia College of Pharmacy & Science. From Woodland Avenue going west, turn left onto 43 rd Street and take the first left into the parking lot. Wilson is adjacent to the lot.
Topic: Edward N. Eisen, "How to Grow Your Organization Without Spending a Dime on Advertising"
Abstract: High visibility produces phone calls, inquiries and new business. What would a story on Page One of The Wall Street Journal do for your organization? Learn how to grab more print, more broadcast time. Mr. Eisen will tell us how to write the right story that will deliver headlines instead of unreturned phone calls. His insight on publicity should be helpful to all of us. Biography: Mr. Eisen is a former print and broadcast news journalist who has spent the past 15 years in media relations. He was an award-winning reporter for the Philadelphia Inquirer and the old Philadelphia Bulletin.
Reservation: To make dinner reservation, call 215-382-1589 no later than March 6. Cancellations no later than Noon March 11. Leave a message on the machine if necessary. No call needed if attending for talk only.
|
Mark DeLuca |
|
Webmaster CCN |
|